Branding and web presence development for UCLA Food Institute, aimed at spotlighting their dynamic academic ethos and cultural vitality.
My Role
Logo design
Web branding mockups
Competitor research
Sitemap
Content Outline
Wireframe
Desktop&Mobile UI design
Skateholders
Agency: Column Five Media
Producer: Sierra Hancock
Art director: Katie Raney
Interactive art director: Phuong Dinh
Strategist: David Estrin
Brand designer: Mariana Ramirez
Web designer: Joy Guo
Copy Writer: Kassie Bohannon
Timeline
Brand design: 1 Months, 3 Round
Web design: 2 Months, 4 Round
Dev&Review: 11/01/2023-present
01. Overview
About UCLA Food Institute
The UCLA Food Institute offers a comprehensive academic platform, including undergraduate minors, graduate programs, and global engagement courses, dedicated to exploring the multifaceted world of food studies.
Goals
Express Ethos Online
Create an online hub that effectively communicates the UCLA Food Institute's fundamental belief: "Food sustains and connects us all."
Showcase Community and Academia
Highlight the Institute's vibrant community, its interdisciplinary approach to food studies, and the innovative research
Facilitate Connections
Foster connections among students, faculty, and alumni through the website.
Enhance donation efforts
Improve the visibility and accessibility of donation channels and effectively communicate the impact of donations.
Promote Institute Activities
Increase engagement in the institute’s activities, particularly from students outside the institute, through effective online promotion.
challenges
Engaging Diverse Audiences
Design a website that speaks to a wide range of people including Gen Z students, professors, researchers, alumni, and donors. The challenge is to maintain a fresh and youthful design aesthetic while also preserving the academic reliability and seriousness expected of a prestigious institution.
Visual Language Balance
Craft a visual language for the UCLA Food Institute that aligns with UCLA's master brand guidelines while uniquely expressing the Food Institute's distinctive voice.
02. Approach
03. Architecture
04. Outcomes
05. Brand Guide
